SATYA PRAKASH VIRENDRA PRAKASH SARRAF

As of Thursday, March 12, 2026, Satya Prakash Virendra Prakash Sarraf is one of Bareilly's most respected heritage jewelry houses, boasting a legacy of over 75 years. Primarily located in the historic Alamgiri Ganj area, it is currently managed by the third generation of the Khandelwal/Agarwal family and is known for its blend of traditional trust and modern services.

Showroom Profile & Status

FeatureDetailsToday's StatusClosed Today (Thursday) — Standard for Alamgiri Ganj.Operating Hours10:30 AM – 8:00 PM (Mon–Wed, Fri–Sun)Primary Address198 Bazar, sahukara, Bareilly, Uttar Pradesh 243003.Branch 2198, Bazar Sahukara (Bara Bazar), Bareilly - 243003.Established1950 (76 Years in Business).Rating4.5/5 (Highly praised for purity and fair buyback rates).Today's Gold & Silver Context in Bareilly (March 12, 2026)

While the store is closed today, the market is currently in a "buy window" following a significant mid-week dip, which is helpful if you are planning a visit tomorrow:

• 24K Gold (99.9% Pure): ~₹16,237 per gram (₹1,62,370 per 10g)
• 22K Gold (Jewelry Standard): ~₹14,885 per gram (₹1,48,850 per 10g)
• Silver (999 Fine): ~₹286 per gram (₹2,86,000 per kg)
• Trend: Prices have dropped by roughly ₹1,090 per 10g since yesterday, making it a very strategic time for high-value bridal bookings.

Core Specializations & 2026 Highlights

1. Three-Generation Trust:

• Known as one of the "Best Jewellery Shops in Bareilly," they are celebrated for maintaining family-owned values for 75+ years. Their longstanding presence makes them a preferred choice for large-scale wedding jewelry.

1. Product Diversity:

• They carry a comprehensive inventory including Gold Mangalsutras, Bridal Necklace Sets, and Diamonds. Their silver department is also notable for Silver Payals (anklets) and religious articles.

1. HUID-Hallmarked Gold:

• Following the 2026 mandates, all gold at the showroom is BIS HUID-hallmarked. They are particularly recognized for their transparent "buyback" policy and providing lifetime polishing services.

1. Modern Financial Services:

• To accommodate high-value purchases in 2026, they offer EMI schemes and accept all digital payment modes (UPI, Credit Cards, and RTGS).

1. Job Works & Customization:

• They provide personalized consultations for custom jewelry. Whether you want to remodel an heirloom or create a bespoke diamond ring, their staff is noted for its expertise in design.

Strategic Insight for Shoppers

• Thursday Note: Like almost all traditional sarafa markets in Alamgiri Ganj and Sahukara, Satya Prakash Virendra Prakash Sarraf observes its weekly holiday today. I recommend visiting tomorrow (Friday) morning at 10:30 AM to take advantage of the current price correction.
• Landmark Tip: The main showroom is located near Thana Qila and the Foota Darwaja, which is a high-traffic area. If you are arriving by car, aim for an early morning visit on Friday for easier access.
• Service Highlight: They are one of the few legacy stores in Bareilly to offer free lifetime polishing on jewelry purchased from them—a great perk for long-term maintenance.