Sagar Bichiya & Payal

As of March 9, 2026, Sagar Bichiya & Payal (also operating under the name Sagar Payal) is a highly specialized and well-regarded manufacturer and wholesaler in Mathura’s silver and imitation jewelry market. Known for its extensive volume and competitive wholesale pricing, it is a key supplier for traditional Indian foot ornaments (anklets and toe rings) across the Braj region and beyond.

Store & Corporate Profile: Sagar Bichiya & Payal

FeatureDetailsPrimary AddressMandi Ramdas, Uttar Pradesh 281001.Secondary UnitLal Darwaza, Chowk Bazar, Mathura - 281001 (Sagar Payal unit).Operating Hours10:00 AM – 7:00 PM (Monday–Saturday; typically closed on Sundays).LeadershipMr. Rajat Soni (Owner/CEO).Business NatureManufacturer, Wholesaler, and Distributor.Customer Rating4.1/5 (Recognized as a "top player" for wholesale jewelry in Mandi Bypass).Core Specializations & 2026 Features

1. The "Bichiya" (Toe Ring) Specialist:

• As highlighted in their name, they are a leading destination for Bichiya. Their 2026 collection features:
• 92.5% Sterling Silver Toe Rings: High-purity sets for wedding and daily wear.
• Brass & White Metal Bichiyas: Cost-effective, durable designs ranging from ₹5 to ₹60 per pair at wholesale rates.
• Designer Shapes: Heart, floral, and adjustable "Bombay Stylish" patterns.

1. Premium Payal (Anklet) Catalog:

• They manufacture a wide array of silver anklets under the brand JS Silver Exclusive, including:
• Rajwada & Khusboo Payal: Traditional, heavy designs favored for Brij weddings.
• Salem & Bombay Fancy: Modern, sleek styles with high-polish finishes.
• Motiya Payal: Affordable silver-based anklets starting as low as ₹6,000/kg for certain wholesale grades.

1. Manufacturing & Wholesale Reach:

• Operating with a reported turnover in the ₹1.5 – 5 Cr bracket, Sagar Payal is a major supplier to retail showrooms in Mathura's Tilak Dwar and Holi Gate. They are members of the All India Sarafa Association, ensuring their adherence to regional trade standards.

1. HUID & GST Compliance:

• Every transaction for precious metal is GST-compliant (GSTIN: 09AAMPV5940N1ZQ). In 2026, their silver products are sold with purity marks, and they have expanded into semi-manufactured silver forms like powders and unwrought silver for other artisans.

Strategic Insight for Shoppers & Traders

• Mandi Bypass Location: Unlike the crowded inner-city lanes of Chowk Bazar, the Mandi Bypass location offers easier accessibility for bulk transporters and traders coming from outside the city.
• Wholesale vs. Retail: While they do entertain retail walk-ins, their infrastructure is optimized for bulk supply. Individual buyers looking for wedding favors (e.g., buying 20+ pairs of toe rings) will find much better value here than at a standard boutique.
• Pricing Dynamics: In 2026, they are noted for "Best Deals" on White Metal and Brass ornaments, which are currently trending for their durability and resemblance to real silver without the high cost.
• Digital Presence: They maintain a strong presence on IndiaMART, allowing out-of-state buyers to view their "Bombay Fancy" and "Salem Payal" catalogs digitally before placing orders via WhatsApp or phone.

Market Context (Mathura - March 9, 2026)

• Pure Silver (999) Rate: approx. ₹1,030 per 10g.
• Wholesale Silver Anklet Rate: approx. ₹30,000 - ₹56,000 per kg (depending on purity and design complexity).
• Brass/Gilat Toe Rings: approx. ₹5 - ₹40 per pair.