Reliance Jewels

Based on the corporate history of the Reliance group and available retail data, here is the summary for Reliance Jewels:

💎 Reliance Jewels Overview

Reliance Jewels is the specialized jewelry retail arm of Reliance Retail, a subsidiary of the Indian multinational conglomerate Reliance Industries Limited (RIL). It is positioned as a high-growth brand in the mid-to-premium jewelry segment.

• Establishment: The brand was launched in November 2007.
• Founder: Founded under the leadership of Mukesh Ambani, Chairman and Managing Director of Reliance Industries, as part of the group's massive retail expansion.
• Mission/Vision: Guided by the principles of "Design Excellence, Uncompromising Quality, Trust, Transparency, and Affordable Pricing." The brand aims to be a trendsetter in the jewelry industry, focusing on innovation and customer-centricity while ensuring the purity and authenticity of every piece.
• Products:
• Diverse Collections: Offers a vast range of jewelry in Gold, Diamond, Platinum, and Silver.
• Key Categories: Rings, Earrings, Pendants, Bangles, Bracelets, and Necklaces for various occasions (Bridal, Daily Wear, Anniversary).
• Specialized Brands: Houses exclusive in-house brands such as ASYA, Amora, Miliani, and Regalia, designed by expert craftsmen.
• Cultural Themes: Frequently launches collections inspired by Indian heritage and regional art (e.g., Temple jewelry, heritage gold).
• Services:
• Assurance: 100% Purity Guarantee with BIS Hallmarked Gold and Internationally Certified Diamonds (by IGI, GIA, etc.).
• Transparent Pricing: Transparent break-up of costs, including competitive making charges.
• Loyalty & Schemes: Offers jewelry purchase plans and schemes (like the Golden Steps scheme) to help customers save for future purchases.
• Refurbishment: Services for jewelry cleaning and maintenance.
• Location & Presence:
• Headquarters: Mumbai, Maharashtra.
• Retail Network: Operates over 400+ stores across 170+ cities in India.
• Formats: Present in two formats—Standalone Showrooms and Shop-in-Shops (SIS) (often located within Reliance Trends or large malls).