Navya Diamonds & Gold

Store Profile: Navya Diamonds by CHD

FeatureDetailsAddressN Rd, opposite Chhaganlal Dayaljee Silver Showroom, South Park, Bistupur, Jamshedpur, Jharkhand 831001.LandmarkSituated right across from the flagship CHD Silver store.Contact Number+91 98398 31918Email[email protected]Operating Hours10:00 AM – 8:00 PM (Daily).Core Specializations & 2026 Collections

1. Italian 18K Gold Pieces:

• Unlike the traditional 22K yellow gold found at the parent CHD store, Navya specializes in Italian 18K gold. This collection features rose gold, white gold, and dual-tone finishes, perfect for office wear and modern lifestyle settings.

1. Diamond Jewelry for Modern Elegance:

• Their catalog focuses on "Modern Femininity," featuring sleek diamond stud earrings, minimalist pendants, and stackable diamond rings.

1. Bridal "Fusion" Wear:

• While they offer bridal necklaces, the designs are a "fusion" of traditional craftsmanship and contemporary aesthetics, catering to 2026 brides who prefer lightweight or multi-use jewelry over heavy traditional sets.

1. Custom Designs:

• Leveraging the CHD workshop, Navya offers bespoke design services where customers can work with consultants to create one-of-a-kind diamond pieces tailored to a specific budget or style.

Strategic Insight for Shoppers

• The CHD Connection: Shopping at Navya gives you the security of the Chhaganlal Dayaljee legacy (trusted since 1918) while providing a boutique, "un-crowded" shopping experience compared to the massive main showrooms.
• Target Audience: If you are looking for heavy traditional "Jadau" or 22K "Churee," the main CHD showroom nearby is better. However, if you are looking for an engagement ring, anniversary gift, or "Work-to-Evening" jewelry, Navya is the designated destination.
• Ongoing Promotion (March 2026): As part of the parent company's "Holi Special," Navya is currently offering up to 100% OFF on making charges for diamond jewelry until March 8, 2026.

Market Context (Jamshedpur - March 6, 2026)

• 18K Gold Rate: approx. ₹12,230 per gram.
• Diamond Value: Standardized as per IGI/GIA certifications provided with every purchase.