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NarayanDas Sarraf Jewellers (NDS)

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About Business

Based on the information from the official website, here is the summary for Narayandas Jewelry (narayandas.co.in):

💍 Narayandas Jewelry Overview

Narayandas Jewelry is a fine jewelry brand that specializes in modular jewelry, combining a legacy of traditional craftsmanship with modern, customizable design philosophies.

  • Establishment: The brand was established in 1981, founded on the principles of quality, artistry, and authenticity.
  • Founder/Management: While the "Our Story" page emphasizes a legacy of craftsmanship and a dedicated team of artists, it does not explicitly name an individual founder.
  • Mission & Philosophy:
  • Mission: To provide "heirloom-quality items at an affordable and approachable price point." They are dedicated to sustainability and community building, aiming to uplift their artists and enrich their families' lives.
  • Philosophy: They champion the idea of "life as a tapestry of possibilities." Their focus on modular fine jewelry allows customers to customize pieces to reflect their personal identity.
  • Products:
  • Modular Jewelry: Pieces designed to be versatile and adaptable.
  • Antique Collections: Specific highlights include Antique Brijbali earrings, Antique Choker sets, and Antique rings.
  • Categories: A wide range of Earrings, Bracelets, Rings, and Necklaces in gold, casting, and antique finishes.
  • Materials: Use of precious metals and high-quality diamonds, focusing on "accessible beauty."
  • Services:
  • Retail Store: Physical shopping experience alongside their digital presence.
  • Customization: Through their modular jewelry line, allowing for personalized style statements.
  • Customer Care: Provides return and exchange services, as well as lifetime-oriented product care (FAQ/Customer Care).
  • Location:
  • While the website mentions a Retail Store, the specific physical address for this entity is primarily accessible via their Contact Us or Retail Store sections (typically associated with the Varanasi/North India jewelry hub, though they position themselves for a global audience).


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