Mohsin Textiles

Based on the official website, here is the summary for Mohsin Textiles:

🧵 Mohsin Textiles Overview

Mohsin Textiles is a Varanasi-based artisanal brand that transitioned from a traditional B2B weaving family to a direct-to-consumer global label, specializing in authentic Banarasi handloom.

• Establishment: The family's journey in weaving began in 2003. The brand officially pivoted to a direct-to-customer (D2C) model and launched its digital presence (YouTube/Social Media) in 2019 following the challenges of the COVID-19 lockdown.
• Founder: Founded by a master weaver from Banaras (the father of the current management). The business is now driven by his sons, who scaled the brand through social media recognition (achieving over 400,000 followers by 2024).
• Mission: To take the art of Banaras to the global stage, providing the recognition that local artisans deserve while delivering authentic Banarasi craftsmanship directly to customers worldwide.
• Products:
• Banarasi Sarees: Katan Silk, Georgette, Chanderi, Satin, Tissue, and Crepe Silk sarees.
• Salwar Suits: Katan Silk, Cotton Silk, and Georgette suits (including dyeable and handloom varieties).
• Traditional Wear: Authentic Banarasi Ghararas, Lehengas, and Kids' Kurta Pajamas.
• Others: Hand-woven Dupattas, Stoles, Banarasi Fabrics, Jewellery, and Laces.
• Services:
• Direct-to-Consumer: Eliminates middlemen to provide authentic products at fair prices.
• Artisan Support: Proudly works with over 50 local artisans in Varanasi.
• Technology: Features a dedicated mobile app, order tracking, and a global shipping network.
• Location:
• Address: B.21/225 A-11 Ashafaque Nagar, Kamachha, Varanasi, Uttar Pradesh, India.
• Contact: +91 88108 59381 | [email protected]