Gehna Jewellers

As of March 9, 2026, Gehna Jewellers (frequently spelled Gehana or Ghena in local listings) is one of the most prominent and high-end jewelry destinations in Mathura. Situated in the heart of the historic Tilak Dwar and Holi Gate markets, it has earned its reputation as a "one-stop destination" for bridal luxury, known for its high-purity gold and designer diamond collections.

Store Profile: Gehna Jewellers

FeatureDetailsAddressShop No. 3, Bishambhar Market, opp. Apsara Palace, Tilak Dwar, Mathura, Uttar Pradesh 281001.LandmarkLocated Opposite Apsara Palace/Cinema, a major landmark in the city center.Operating Hours11:00 AM – 8:00 PM (Monday–Sunday; Closed on Tuesdays).Corporate StatusProfessionally managed proprietorship (CEO: Mr. Pankaj Agrawal).Customer Rating4.6/5 (Recognized as a leading showroom for both local and out-of-town shoppers).Core Specializations & 2026 Features

1. Diamond & Gemstone Excellence:

• Gehna is a "top player" for Diamond Jewelry in Mathura. Their 2026 collection features IGI-certified pieces, including Geometric Allure Earrings, Emerald Rose Rings, and high-end Diamond Mesh Cuffs. They are particularly noted for their contemporary "Trio-Cut" and "Solitaire" designs.

1. BIS-Hallmarked Gold:

• Every piece of gold jewelry is strictly BIS-hallmarked and HUID-compliant. In 2026, they focus heavily on Handcrafted Unique Designs, ranging from daily-wear 18K/22K chains to elaborate Kundan Polki and Temple Gold sets for weddings.

1. UMANG Investment Scheme:

• A standout feature in 2026 is their "UMANG By Gehna" savings plan. Customers invest a fixed amount for 11 months, and in the 12th month, the store provides a significant bonus (up to 100% of one installment for diamonds or 75% for gold) to offset making charges.

1. Specialized Silver Segment:

• Beyond precious metals, they are registered traders in Silver powders and semi-manufactured silver forms, alongside a retail range of sterling silver anklets (payals) and decorative articles.

Strategic Insight for Shoppers

• The "Apsara Palace" Navigation: Being opposite Apsara Palace makes it one of the easiest stores to find in the dense Tilak Dwar market. It is recommended to use e-rickshaws as car parking near Holi Gate is extremely limited.
• Corporate Reliability: With a reported annual turnover in the ₹1.5 – 5 Cr bracket, the store offers the financial stability necessary for reliable buyback guarantees and high-value gemstone certificates.
• Bespoke Customization: They are widely known for Handmade Personalized Jewellery. If you have a specific vision for a bridal set or a religious ornament, their design team assists in creating one-of-a-kind pieces.
• Payment Standards: They are fully integrated with 2026 digital standards, accepting UPI, all major Credit/Debit cards, and providing secure bank transfer options for high-value transactions.

Live Rates (Mathura - March 9, 2026)

• 24K Gold (10g): ₹1,63,800
• 22K Gold (10g): ₹1,50,150
• Silver (10g): ₹2,800
• (Note: Silver rates have stabilized after a 5% drop earlier this week, offering a good window for silver purchases.)