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Frontier Raas is a Delhi fashion destination presented by Frontier Raas Pvt Ltd, with its original flagship store in South Ex Delhi. The store is located at D-3, South Ex Part II, New Delhi 110049, making it a convenient point of reference for shoppers exploring South Extension ethnic wear. The official store locator lists the South Ex branch as open seven days a week, from 10:30 AM to 8:45 PM IST. The branch landline is +91 11 4527 9900. Customers planning a visit can use these details to confirm current timings and in-store availability before travelling.


The brand’s official home page traces its journey to 1954 and attributes its beginnings to Mr Bansilal Batra. Frontier Raas describes an approach that brings traditional craft, embroidery and weaves together with contemporary silhouettes. That combination gives the brand a broad fashion vocabulary, spanning occasion dressing, festive wardrobes and Indian apparel in updated shapes. The online catalog presents multiple categories, while the South Ex store remains the focus of this listing; online category breadth should not be read as a guarantee that every design or size is available at this particular branch.


For shoppers seeking Delhi sarees, the website describes a wide selection of saree directions, including handloom, embroidered, printed, designer and drape styles. It also lists Kanchipuram, Banarasi silk, bandhani and paithani ranges. Materials and design references across the catalog include silk, crepe, organza, tussar and chiffon, along with floral, abstract and Ajrakh prints. This range can suit different preferences, from textile-led traditional looks to more contemporary statement pieces. Customers may wish to confirm the current material, colour, pattern and size options at South Ex before making a visit specifically for a particular online category.


Lehengas form another important part of the catalog. Frontier Raas describes bridal, wedding, party-wear, bridesmaid and jacket-led categories, with styles using embroidery, Banarasi silk and organza. The website also refers to traditional reds and contemporary palettes, as well as design elements such as capes, peplums, veils, trails and jackets. This makes the category relevant to wedding functions and other formal occasions, although the exact selection at the South Ex flagship can change. For a bridal appointment or a time-sensitive event, it is sensible to check current availability, measurements, materials and fit details with the store or central care team.


The suit section includes readymade suits, anarkali styles, garara and sharara sets, palazzo sets, cape suits, dhoti sets and straight suits. The catalog describes varied kurta silhouettes, giving shoppers several ways to approach festive or occasion dressing. Someone searching for designer suit sets in Delhi can use the online categories as a starting point and then ask the South Ex team about the designs currently held in store. Product details, sizing and the practical scope of any requested alteration are best confirmed directly rather than assumed from a general category description.


Frontier Raas also presents gowns and drape or ready-to-wear sarees among its online offerings. These categories provide alternatives for customers who want the appearance of Indian occasionwear with a more styled or ready-to-wear format. The wider catalog includes menswear through Raas Man, with ethnicwear such as kurta sets, Pathani suits, Nehru jackets and sherwanis. This allows families or couples to explore complementary festive clothing through the brand’s catalog, while still checking whether a particular piece, colour, fabric or size is available at South Ex.


The official appointment page supports in-store appointments based on a selected location, date and time. It also provides information for virtual calls through the central care details. An appointment option can be useful when a customer wants focused time for bridal lehengas, sarees, suit sets or a planned occasion wardrobe, but an appointment should be arranged through the official process rather than inferred from this description. The brand’s official blog states that desired customisations or alterations may be discussed at stores and recommends making an appointment; customers should confirm the scope, timing and feasibility of any request in advance.


For brand-level customer care, Frontier Raas publishes WhatsApp and mobile contact +91 9810558000, central landline +91 11 40708899 and care@frontierraas.com. These are central care details, not a claim that the mobile number belongs uniquely to the South Ex branch. The company’s corporate contact address is B-223 Phase-1 Industrial Area, Naraina, New Delhi 110028, which is separate from the retail store and should not be used as the South Ex shopping address.


The official store locator also lists other Delhi locations, including Pitampura, Karol Bagh and Ambience Mall Vasant Kunj, as well as stores outside Delhi. This description is specifically for the original flagship at South Ex Part II. Before visiting, customers should confirm the branch’s current hours, stock, sizes, materials, fit and alteration scope, and use the published appointment or care channels when a dedicated consultation would be helpful.

A visit may therefore begin with browsing the brand’s published categories and continue with a direct conversation about the occasion, preferred silhouette and practical requirements. The South Ex address, branch phone and listed hours provide the most relevant starting information for local shoppers. Central care channels can help with broader appointment or virtual-call queries, while the store team can clarify what is currently available at the flagship. This distinction keeps online discovery useful without treating catalog descriptions as live branch inventory.

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