BRIJ LAL SARRAF

As of Thursday, March 12, 2026, Brij Lal Sarraf (Rakesh & Vivek Khandelwal)—frequently identified as Brij Lal Satish Kumar Jewellers or simply Brij Lal Sarraf—is a cornerstone of the heritage jewelry market in Bareilly. Established in 2005, this showroom is highly regarded for its transparent dealings and extensive collection of precious ornaments.

Showroom Profile & Status

FeatureDetailsToday's StatusClosed Today (Thursday) — Standard for Alamgiri Ganj.Operating Hours11:00 AM – 8:00 PM (Mon–Wed, Fri–Sun)Primary Address871, Shivaji Marg, Alamgiri Ganj, Bareilly, Uttar Pradesh 243003.Experience21 Years in Business.Rating4.3/5 (Highly rated for variety and reliability).Today's Gold & Silver Context in Bareilly (March 12, 2026)

If you are planning to visit the showroom tomorrow (Friday), the market is currently in a strategic "buy window" following a significant mid-week dip:

• 24K Gold (99.9% Pure): ~₹16,237 per gram (₹1,62,370 per 10g)
• 22K Gold (Standard): ~₹14,885 per gram (₹1,48,850 per 10g)
• Silver (999 Fine): ~₹286 per gram (₹2,86,000 per kg)
• Trend: Prices have dropped by approximately ₹1,090 per 10g since yesterday, making it an ideal time for wedding bookings or large investments.

Core Specializations & Highlights

1. Bridal & Traditional Focus:

• Owned and managed by the Khandelwal family (Rakesh & Vivek), the showroom is famous for its heavy bridal sets and traditional Bareilly-style Top (studs) and Jhumkas.

1. Mangalsutra Specialist:

• In the Alamgiri Ganj belt, they are frequently cited as the go-to destination for Gold Mangalsutras, offering a wide range from lightweight modern designs to intricate heritage patterns.

1. HUID-Hallmarked Gold:

• Following the 2026 mandates, all jewelry is BIS HUID-hallmarked. The establishment is noted for its high level of "Transparency, Trust, and Authenticity," providing certificates for all precious stones and metals.

1. Silver Gifting & Coins:

• Beyond gold, they maintain a robust inventory of Silver Jewellery and silver articles for religious ceremonies, which is popular for the current wedding season.

1. Digital Payment Ready:

• They accept all 2026 payment forms, including UPI, Credit Cards, and RTGS for high-value transactions. They also offer EMI schemes for certain diamond and gold categories.

Strategic Insight for Shoppers

• Thursday Closing: Like the vast majority of showrooms in the Alamgiri Ganj / Shivaji Marg area, Brij Lal Sarraf is closed on Thursdays. I recommend visiting tomorrow (Friday) morning at 11:00 AM to take advantage of the current gold price dip.
• Location Tip: The showroom is located near the landmark Batashe Wali Gali, making it easy to find. If arriving by car, it is best to park near the outer city roads (like Kutub Khana) as the Shivaji Marg lanes are very narrow.
• Consultation: Rakesh and Vivek Khandelwal are known for their personalized approach; if you are looking for Custom Design work, it is best to request a direct meeting with them on Friday afternoon.