BlueStone Jewellery

Based on the official website and corporate data, here is the summary for BlueStone:

💎 BlueStone Overview

BlueStone is India’s leading omnichannel fine jewelry destination. Founded as a digital-first brand, it has revolutionized the way Indians shop for jewelry by combining a massive online catalog with a sophisticated physical retail experience.

• Establishment: The company was founded in 2011.
• Founder: Founded by Gaurav Singh Kushwaha. Notable early backers include Ratan Tata.
• Mission: To revolutionize the fine jewelry and lifestyle segment in India by focusing on craftsmanship, quality, and a seamless customer experience. They aim to provide high-quality, contemporary designs that are accessible to the modern consumer.
• Products:
• Extensive Design Catalog: Over 8,000 unique, contemporary designs across various categories.
• Key Categories: Rings, Earrings, Pendants, Bangles, Bracelets, Necklaces, and Mangalsutras.
• Specialty Lines: Men's jewelry (kadas, cufflinks), kids' jewelry, and "Watch Jewellery" (charms and pins for watches).
• Customization: A unique "Made-to-Order" model that allows customers to customize gold purity (14kt, 18kt, 22kt), gold color (Yellow, White, Rose), and diamond clarity/color.
• Services:
• The BlueStone Advantage: 30-day money-back guarantee, lifetime exchange, and buyback policies.
• Try at Home: A pioneering service where customers can book an appointment to try jewelry designs in the comfort of their homes before purchasing.
• Transparency: All jewelry is 100% certified by independent labs like IGI, GIA, and HKD, and gold is BIS Hallmarked.
• Subscription Plans: Offers monthly gold investment schemes like Gold Mine and Gold Reserve.
• Location & Presence:
• Headquarters: Bengaluru, Karnataka (Registered as BlueStone Jewellery and Lifestyle Pvt. Ltd.).
• Retail Network: Operates a vast network of 200+ experience stores across major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, and more.